News
News
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Merrell appoints Sumi Scott as chief merchant officer
Merrell, the outdoor performance and lifestyle brand, has appointed industry veteran, Sumi Scott, as the brand’s chief merchant officer. With nearly…
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Dynafit signs George Foster
Keswick-based mountain runner George Foster has signed to the Dynafit international running team. The 36-year-old athlete, originally from Yorkshire, is…
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Pri Shumate appointed as chief marketing officer for the Columbia Brand
Columbia Sportswear Company has announced the appointment of Pri Shumate as Chief Marketing Officer for the Columbia brand. In this…
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The North Face – Discover Your Trail
Introducing the new Discover Your Trail campaign from The North Face, designed to encourage everyone to get out and explore…
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Casio to release new BABY-G for fun outdoor adventure
Casio has announced new additions to the BABY-G line of shock-resistant watches for women. Casio will gradually roll out a…
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Salomon Runners Set 24 Hour Record in New Phantasm Road Shoe
Four runners with one goal – to set the record for the furthest distance run in 24 hours by a…
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Wearable tech brand INCUS partner with professional triathlete Beth Potter
Accomplished professional triathlete and Olympian Beth Potter joins a community of rising stars and established names across triathlon sports to…
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Casio to release PRO TREK with Bio-Mass Plastics
Casio have announced the latest addition to the PRO TREK line of outdoor watches. The new PRW-61 is the first…
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