One iota has launched Magnify, a real-time operational visibility platform designed to help Shopify retailers monitor customer experience, ecommerce performance and operational disruption as it happens.
The launch comes as retailers face growing pressure to respond faster to rapidly changing customer behaviour, viral demand spikes and operational issues across digital and physical channels.
Many retail businesses are now operating in an environment that increasingly resembles a trading floor, where customer sentiment, fulfilment performance and online demand can shift within minutes rather than days, and keeping on top of data and information is essential.
Magnify brings together live operational data from Shopify into a single connected environment, giving retailers real-time visibility across customer service, ecommerce operations, fulfilment and store activity.
Joe Till, CEO of One iota, said of the launch “Retail is becoming a genuinely real-time business. “One viral product mention, fulfilment issue or ecommerce problem can create commercial impact within hours. The retailers performing best are often the ones identifying issues fastest and responding before problems escalate.
“That is changing the role of customer service and ecommerce trading teams completely. Increasingly, they are becoming live operational intelligence hubs, spotting emerging issues and opportunities before they appear in leadership reports or revenue figures.”
The platform includes live Shopify dashboards and operational wallboards designed to improve visibility and responsiveness across teams. The challenge for many retailers is no longer access to data, but the ability to connect signals quickly enough to make operational decisions in real time.
“Retailers are drowning in dashboards but still struggling with visibility,” Joe added. “Most businesses already have huge volumes of ecommerce, fulfilment and customer data. The problem is that it often sits across disconnected systems or arrives too late to act on effectively. Modern retail is increasingly won or lost in the speed between identifying a problem and responding to it. That is the thinking behind Magnify.”
One iota works with retailers and brands on connected retail experiences, omnichannel infrastructure and in-store technology designed to unify digital and physical commerce experiences.
Magnify is available now via the Shopify marketplace.
Magnify microsite: https://magnifybi.com/
