BUFF, the brand trusted for over 30 years by adventurers worldwide, is expanding its product offering beyond head and neckwear with the launch of BUFF Socks – a performance-driven, design-led collection built for movement, exploration, and style.
Drawing on the same innovation and technical excellence that has made BUFF an outdoor essential, the new BUFF® Socks range is purpose-built for active lifestyles – from trail running to long-distance hiking. Designed to complement BUFF’s best-selling accessories, these socks bring the brand’s distinctive aesthetic from head to toe, offering cohesive and functional style for outdoor enthusiasts.
Three technical materials, inspired by BUFF®’s iconic neckwear, form the foundation of the collection:
- CoolNetä: Lightweight and breathable, BUFF’s CoolNetä socks are ideal for running. Using HeiQ Smart Mint Cooling and Odour Technology, they keep your feet fresh mile after mile. With moisture-wicking fibres, ventilated mesh zones, and arch compression for support, they ensure maximum comfort and stability. A flat seam toe prevents chafing, making them perfect for everything from personal bests to casual jogs.
- DryFlx®: Elevate your run with DryFlx® Running Socks. Quick-dry fabric, breathable zones, and HeiQ® Smart Mint Cooling keep your feet cool, dry, and fresh during intense runs. Engineered compression, arch support, and light cushioning ensure blister-free speed, while a flat seam toe delivers irritation-free comfort for every stride.
- Lightweight Merino Wool: Conquer the trails with Lightweight Merino Wool Hiking Socks, made from ethically sourced merino wool for natural odour resistance and temperature regulation. With moisture management, light cushioning, and arch compression for stability, they ensure all-day comfort. A flat seam toe provides a blister-free fit, making them perfect for any adventure.
Available in two versatile lengths – Crew and Quarter – BUFF Socks are built for performance without compromising on comfort or style. Thoughtfully designed colourways and patterns allow for seamless coordination with BUFF headwear and neckwear, offering a signature look that goes the distance.
Sustainability is at the core of BUFF’s product philosophy, and the sock collection is no exception. Each pair is crafted with recycled or natural fibres and manufactured using responsible processes – continuing the brand’s commitment to reducing environmental impact while delivering premium performance.
Launching on June 9, BUFF® Socks will be available in sizes S–XL (EU 36–47) on buff.com/gb/ and at select retailers across Europe.
