GetPRO, the Official Yoghurt Partner of Team GB, is hosting an immersive pop-up experience in Shoreditch this month, challenging exercise enthusiasts to take on a sprint challenge against Zharnel Hughes, the fastest British man in history.
To celebrate the start of the Olympic year, the two-day GetPRO event will provide inspiration and support for those embarking on their own fitness journey. As well as taking on the Race Zharnel challenge, visitors can go inside Zharnel’s locker room to learn more about his journey to representing Team GB at the Olympic Games and becoming the fastest British man of all time.
Guests can also visit the GetPRO Sampling Station to discover products from the delicious new protein-packed range, and enter to win a trip for two to the Paris 2024 Olympic Games* taking place this summer, where Zharnel aims to race against the fastest men on Earth.
Zharnel will be in attendance on day one of the pop-up (Wednesday 31st January) alongside fellow GetPRO ambassador, fitness entrepreneur and broadcaster Mark Wright, who will be taking on the Race Zharnel challenge himself.
Zharnel Hughes said: “I’ve partnered with GetPRO, to bring a taste of what it takes to compete in the Olympics to the streets of London, and remind the nation that progress along the journey is the greatest joy. When it comes to your personal fitness journey, it really doesn’t matter what your ability is, the most important thing is showing up and giving it a go. And every small win on the journey will bring you so much joy.
“Your nutrition also plays an important role in supporting your training or progress. That is why I am very pleased to be partnering with GetPRO as their products are providing me with a range of snacks that are high in protein and taste amazingly good at the same time. I am really excited to be bringing my challenge to the public, but more importantly sharing my learning on the journey and the thrill of getting better.”
Event Details
Location: 134 Bethnal Green Road, Bethnal Green, London E2 6DG
Dates: Wednesday 31st January and Thursday 1st February
Booking: Reserve your free slot via EventBrite here or simply pop in. A meet and greet with Zharnel Hughes and Mark Wright will take place on 31st January from 3-3:45pm GMT.
Team GB and GetPRO launched their year-long partnership in 2023, aiming to champion healthy lifestyles in the lead up to the Paris 2024 Olympic Games. Designed for people who want to get more out of their workouts**, the GetPRO range features eleven high-protein snacks including delicious and healthy** yoghurts, puddings, and mousses.
One of the biggest launches from Danone in the UK in recent years, GetPRO’s mission is to support people on their fitness journeys and provide educational and motivational resources to demonstrate the benefits of protein as part of a healthy and balanced diet.
