Swiss sportswear brand On introduces its Fall/Winter 2025 Training campaign, signalling a new chapter in its journey into strength-focused training. With this performance-led campaign, On deepens its commitment to the training community, celebrating the daily dedication behind elite performance. Guided by the message “from small wins to big victories”, it highlights the mindset of consistency, discipline, and daily progress that builds towards long-term achievement
The campaign features four elite global athletes – Ben Shelton, Iga Świątek, Ditaji Kambundji, and Andri Ragettli, each training with purpose across varied disciplines to compete at the highest level. Whether building power on the tennis court, control on the track, or focus on the slopes, each athlete showcases the consistent training and discipline behind career-defining moments.
The athletes debut the Cloudpulse Pro, On’s most stable and responsive training shoe to date. Engineered specifically for strength-based training, it supports explosive movement, quick transitions and powerful lifts with advanced forefoot propulsion and reinforced lateral support. The new design represents On’s most competitive entry into the strength training category, an evolution of the original Cloudpulse with elevated engineering, improved fit and next-level lockdown for dynamic control.
Shot in authentic training environments, the campaign visuals reflect movement and control. Every frame captures the grind behind the glory, bringing power, control and resilience into sharp focus to show the dedication that drives progress.
The Fall/Winter 2025 Training apparel collection, which launched on July 3, includes a mix of new and updated silhouettes optimized for high-output gym training. Highlights include a redesigned Train Bra with improved fit and performance, along with refreshed graphic updates across staples such as the Train Long-T Crop Graphic and Train-T Graphic.
The Fall/Winter 2025 Training campaign launches August 14, 2025, with the Cloudpulse Pro available at on.com and in On stores globally.
