adidas Sport eyewear announces its new collaboration with South African athlete Toni McCann, one of the most influential and versatile figures in the global elite trail running scene who joins adidas Sport eyewear to redefine the standard of vision in elite competition. Through this partnership, adidas will provide the athlete with high-performance eyewear, developing and testing designs dedicated to the unpredictable and technical demands of trail running.
Already part of the adidas Terrex family since 2022, Toni McCann is a prominent figure among the new generation of ultra-runners. Her career has been extraordinary: After winning the UTMB® OCC 50 km in 2023, Toni McCann claimed the UTMB® CCC 100 km title in 2024 on her first try in that distance, making her one of the few athletes with two UTMB® finals victories. Looking ahead, she is aiming to complete the full set of UTMB® finals with a win at the UTMB® 100M in the coming years.
Toni becomes an adidas Sport Eyewear brand ambassador, further strengthening her relationship with the brand. Toni’s approach on the trail is grounded in instinct and intuition, tuning into her body and responding in the moment. With a background in nutritional sciences as well as experience as a dietitian and coach, she embraces a balanced, holistic perspective around performance. Every element plays a role, including visual clarity, which is essential for moving confidently and efficiently across technical terrain. In a sport that demands balance and agility on unpredictable trails, clear vision is key, where even the smallest details can make a meaningful difference in both performance and confidence.
“Ultra-running is all about connection: with the trail, the environment, and yourself. I’m excited to partner with adidas Sport eyewear to support me on those journeys and help me stay focused on the trails ahead” – Toni McCann
As a global ambassador, Toni McCann will not only be the face of adidas Sport eyewear during the most iconic trail running races. She will also actively collaborate in the development of the new adidas Sport Eyewear collections.
