Raccoon Media Group, organisers of The International Running Expo (IRX) have announced that Intersport CEO Tom Foley will be a keynote speaker at the inaugural event this November. The International Running Expo (IRX) , Europe’s only business running event, will take place at RAI Amsterdam on 4th-5th November 2025. In excess of 300 global exhibitors and 6,000 delegates including retailers, B2B buyers, industry leaders, athletes, influencers, and media are set to converge in Amsterdam and help shape the future of running. Attendees will be privy to exclusive previews of the latest innovations in apparel, technology, footwear, nutrition, and injury prevention.
The addition of Tom Foley as a keynote speaker complements a thrilling line up of curated content for IRX including inspiring talks with running legends and athletes, live podcasts, practical workshops, run clubs, wellbeing sessions and social gatherings across the two-day agenda.
Founded in 1968, Intersport is one of the world’s largest sporting goods retailers with over 5,400 specialist sports stores located in 42 countries worldwide. Tom Foley took up the position as CEO with IIC-INTERSPORT International Corporation in July of this year and has extensive experience of working in competitive international markets and a deep understanding of the sporting goods industry.
Commenting on being a keynote speaker at IRX, Tom Foley, CEO of Intersport said: “I’m excited to be speaking at The International Running Expo (IRX). The event is a European first and presents a unique opportunity to connect face-to-face with many global industry leaders in the running space in a single location. This is an exciting phase in Intersport’s strategic growth, we serve a diverse range of international markets in 42 countries and work closely with partners to keep delivering real value. At the Expo in Amsterdam, I will be sharing insights on the future of sports retail – covering innovation, sustainability and community engagement.”
